Australian sustainable wine brand Hidden Sea has launched a global campaign with the ReSea Project to protect the world's oceans and remove one billion plastic bottles from the ocean by 2030.
Image from: Green Consumer Network
Kingsland Drinks has been appointed as the exclusive UK distributor for the wine range (including Shiraz, Chardonnay and Rosé) and is looking for retail partners to support the scheme. By purchasing Hidden Sea, the retailer will support the global marine waste movement and will contribute to the recycling and utilization of plastics as part of the overall circular economy.
For each case of wine sold worldwide, one kilogram of plastic is removed from the ocean and recycled - the equivalent of removing ten plastic bottles per bottle from the hidden ocean.
ReSea Project is a community-driven Danish company dedicated to removing and recycling plastics from the ocean while improving the lives of many people and raising awareness about responsible waste disposal. It currently operates in Southeast Asia, a region that is a major recipient of plastic waste from countries around the world, including the UK.
This new collaboration aims to raise consumer awareness of the threat of plastic waste in the ocean, which means shoppers can enjoy a great bottle of wine while making a difference in the health of the ocean.
Our vineyards on the Limestone Coast were once covered by the Great Southern Ocean, whose mineral deposits give our wines their unique flavor, says Justin Moran, co-founder of Hidden Sea. The whale depicted on our bottles is a sketch of a fossil whale found under one of the vineyards, whose fruit is used to make up Hidden Sea.
The partnership with ReSea Project makes perfect sense for us as it aligns with our brand heritage and allows us to achieve our business goals. By listing our wines, buyers and retailers will support a global marine waste plastic initiative that will raise consumer awareness of this crisis and ultimately make a quantifiable difference. Through a partnership with the ReSea Project, Hidden Sea aims to remove and recycle one billion plastic bottles from the ocean by 2030.
Our ultimate mission is to create plastic-free oceans through a circular economy, and strong collaborations such as these help raise awareness of our initiatives and contribute to our waste removal and recycling goals," said Kenny Louring, marketing manager for the ReSea Project. It is important for businesses to consider the environment at every stage, and the teams at Hidden Seas and Kingsland Drinks are ready to play a role and raise consumer awareness of marine waste plastics. We are confident that consumers will understand this proposition and will enjoy the wines because they know they are supporting businesses that are taking action.
Pete Fairclough, Brand Manager at Kingsland Drinks, added: "This is a unique new partnership for the wine industry and we are delighted to be a part of it. Hidden Sea offers premium, accessible wines at their price point and is leading the way through environmental awareness. the ReSea Project initiative is sure to resonate with young drinkers and people actively making sustainable choices and tasting simple wines with a modern appeal. This is the first opportunity to be a part of the wine industry and we look forward to working with like-minded retail partners who prioritize sustainability and understand the concerns and preferences of contemporary wine drinkers.