A wine anti-counterfeiting technology suite called eBottli, developed by an Australian technology company, was released on June 6 in a move to counter the growing global phenomenon of counterfeit Australian wines.
Image courtesy of; Wine Business Watch
The news shows that the kit uses tracking technology and blockchain data technology to provide geolocation services for wine bottles. The technology is currently supported by the South Australian government.
Founded by French-born, Adelaide based Nathalie Taquet, eBottli now has 12 clients in Australia, mainly wineries in the Barossa Valley and McLaren Vale. Some boutique wine labels are very vulnerable to fakes when exported to international markets. Natalie Taquet said.
Natalie Keita points out that eBottli can help customers ensure the authenticity of their wines and help address the issue of brand trust in Australian exports which is a huge issue in markets such as Asia.
Due to Australia"s proximity to Asia and the good reputation of our products, Australian ingredients and wines are often counterfeited and as a wine enthusiast we wanted to go out and help quality wineries find a safe global market and prevent the scourge of counterfeit products. That's why we created this kit, there's a huge opportunity and we have the support of the South Australian government. Natalie Keita said.
Wine counterfeiting is growing and the level of imitation is unbelievable. Natalie Keita says some simply swap out expensive wines for cheap substitutes, slap on fake labels and add fruit juices and spices to add flavor. Other dangerous imitations contain no grapes at all, and even add harmful substances such as lead acetate as a sweetener.
eBottli uses multi-tracking and geo-location technology to transmit signals to an app. Users can use their smartphones to scan the code of the wine bottle for tracking and traceability. This technology provides solutions for different parts of the wine supply chain, providing data such as geolocation and temperature sensing to bottlers, winemakers and consumers. For example, barrels can be tracked during storage, and during bottling, the technology can track each bottle of wine individually or in batches to prevent errors or counterfeiting during production.
The data received by the company's SaaS platform is empirically analyzed and the appropriate results are exported to avoid data manipulation.