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May 30, 2022 View:

Association of the Brunello Region of Montalcino and Rolls-Royce Motor Cars establish partnership

Recently, the Consorzio del Brunello di Montalcino announced an exclusive partnership with Rolls-Royce, the top luxury car brand.

Image courtesy of: ItalianWine.com

The Brunello Wines logo will appear on limited edition Rolls-Royce brochures. These brochures will be presented to Rolls-Royce Club members from more than fifty countries, including Europe, the United States and Arabia.

The Brunello Appellation Association will also host two high-end intimate events with Rolls-Royce in London and New York. The dates of these two collaborative events cannot yet be confirmed due to the epidemic. Participants will see some of Rolls-Royce"s most prestigious models and taste some of Brunello's best vintages.

The partnership with Rolls-Royce is an important marketing tool to target a high-end niche consumer group, explains Richard Talenti, Vice President of the Appellation Association of Brunello di Montalcino.

Brunello and Rolls-Royce are both internationally recognized luxury brands and a common aspiration among collectors. Brunello is an icon of fine Italian wine in the minds of wine lovers, while Rolls-Royce is a four-wheeled myth dedicated to the elite of celebrities.

Born in 1906, Rolls-Royce is not only the most popular car brand among the European royal family, but also the official supplier of the British royal vehicles. With the passage of time, it has also won the admiration of many Hollywood movie stars and social celebrities.