The Argentine Wine Institute has launched a new innovative program designed to help Argentine wineries explore ways to improve their digital performance.
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From February 24 to April 22, the innovative project of the Argentine Wine Institute targeted more than 200 wineries that are members of the Argentine Wine Institute and was developed in conjunction with the consulting firm Transforme Consultores.
It will include a series of virtual and face-to-face workshops that will see wineries collaborating on key projects. They are:non-traditional branding, content creation and distribution, digital networking, events and channel activation.
Twenty-five finalists will then be selected, five in each category and one overall category winner. Once the proposal is finalized and the winning idea is selected, teams of experts from each category will be formed. These teams will then present their ideas and guidelines to the Wines of Argentina Board of Directors, who will have the final say on their feasibility.
The innovative project is part of a new business plan of the Argentine Wine Institute to strengthen the online position of Argentine wines and to continue promoting the country"s quality winemaking credentials.